When it comes to SEO the only thing that is constant is change. Tactics that you used this year or last year may not only have become obsolete, they could even be harming your efforts. 2017 said goodbye to keyword density, took confident steps into the age of semantic...
If this, then that. Conditional statements that they teach in high school geometry classes. If website traffic increases, then website conversions should increase. But what if your website conversions aren’t growing despite increased traffic? It happens. Generally...
A salesperson can’t do their job well without a steady flow of customers coming through the door. No matter how great their sales pitch, they aren’t going to convert a customer that doesn’t exist. And, there’s no point in putting up billboards and getting people to...
Be kind, please rewind might be a phrase of the past, but online video content is fast becoming the most important medium for companies to master. The importance of video for business doesn’t lie just with the marketing department either, you can use video content...
You use your website to market your business, so you need to rank high in Google search. But if businesses are thinking only about SEO – whether their site has been optimized for Google, they may be skipping over a big piece of the Google algorithm, content...
