Where do the majority of B2B decision-makers start their buying process? Online. If you aren’t leveraging search engine optimization (SEO), your company could be losing out. SEO is knowing how to get your web pages to show up when people use search engines, whether it...
If this, then that. Conditional statements that they teach in high school geometry classes. If website traffic increases, then website conversions should increase. But what if your website conversions aren’t growing despite increased traffic? It happens. Generally...
A salesperson can’t do their job well without a steady flow of customers coming through the door. No matter how great their sales pitch, they aren’t going to convert a customer that doesn’t exist. And, there’s no point in putting up billboards and getting people to...
“OK, Google, what restaurants are near me?” Does your weekend ever start like this? If you have an Android phone it might. Whether you ask Siri, Alexa, or Cortana, voice search and the IOT are revolutionizing paid media buying. The Spoken Word Over half of all...
Paid search advertising has become highly complex. With an increasing number of options and information, advertisers have much greater ability to control their campaigns, but that same complexity can present challenges. There is no “one-size-fits-all” approach to SEM...
