Consistently ranking high in search engine results is harder for B2B companies. If you want more traffic from search engines in 2022, you will need to change your approach to Search Engine Optimization (SEO). This article will focus on critical tips and tactics for...
What will affect 1 in 10 search queries? The answer is Bidirectional Encoder Representations from Transformers, more commonly referred to as BERT. Described as the most significant Google update since the release of RankBrain, the Google BERT update represents an...
Where do the majority of B2B decision-makers start their buying process? Online. If you aren’t leveraging search engine optimization (SEO), your company could be losing out. SEO is knowing how to get your web pages to show up when people use search engines, whether it...
Online security is at the top of mind for many business owners. Stories about the latest security breach, virus, or hacking are all too frequent for website owners and users alike. With that in mind, user privacy is a matter of the highest importance for anyone doing...
Easier said than done. B2B purchases can be a high stakes game for your customers. Many B2B purchases involve multiple decision makers, several months, and large sums of money. That is why it’s so important to build trustworthy relationships and to create a...
