by Ryan Miller | Jan 30, 2024 | Analytics & Attribution
The buyer’s journey has never been more complex in the B2B landscape. With an explosion of digital channels and a deluge of content, tracking what marketing touchpoints or marketing efforts influence prospects and drive revenue has become increasingly difficult....
by Paul Slack | Jun 16, 2022 | Analytics & Attribution
B2B Marketers know that metrics are the foundation of any successful marketing campaign. However, not all metrics are created equal. This article will provide 7 best practices you can apply immediately in developing key B2B marketing metrics that matter. Identifying...
