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2021 Will Be The Year for B2B Video Marketing. Are You Ready?

2021 Will Be The Year for B2B Video Marketing. Are You Ready?

by Paul Slack | Jan 8, 2020 | Video Marketing

Ready. Set. Action! The use of B2B video marketing is on the rise. It’s time to tell your story in front of a camera to reach more buyers in 2020. 2021 Will be the Year for B2B Video Marketing. Are You Ready? According to Wyzowl who surveyed over 500 different...
Content Marketing Is Key For B2B Lead Generation

Content Marketing Is Key For B2B Lead Generation

by Vende Digital | Oct 16, 2019 | Content Marketing

When was the last time you talked to a telemarketer on the phone and listened to their sales pitch? Now think about the last time you read an infographic. Customers don’t wait for a business to come to them with what they need; they are out searching for that...
The Intersection of Storytelling & B2B Content Marketing

The Intersection of Storytelling & B2B Content Marketing

by Paul Slack | Sep 17, 2019 | Content Marketing

Storytelling brings content to life. Not the once upon a time, and they lived happily ever after storytelling. Stories that humanize your brand and allow you to connect with your audience on a more emotional level. Isn’t a customer review essentially a story? It is...
3 Practical Account-Based Marketing Tips for 2021

3 Practical Account-Based Marketing Tips for 2021

by Paul Slack | Dec 12, 2018 | Demand Generation

There are ample blogs out there on the benefits of Account-Based Marketing (ABM)  and how to get started. In this blog, we wanted to focus on 3 very practical Account-Based Marketing tips to jumpstart your ABM activities in 2019. 3 Practical Account-Based Marketing...
Stop Creating Boring Content! 4 Tips to Effective B2B Content Writing

Stop Creating Boring Content! 4 Tips to Effective B2B Content Writing

by Paul Slack | Oct 4, 2018 | Content Marketing

Have you ever wondered why there is so much boring B2B content?  It seems like it’s growing so fast, we may all drown in it before the year is over! I hope you find this article to be awesome and NOT boring :-). Either way, let me know why in the comments. Prospective...
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