The recent B2B Paid Social Benchmark Report from Metadata delivers a clear message: running lead generation campaigns to cold audiences in social media yields poor results. Despite B2B marketers investing heavily in this strategy, the return on investment (ROI)...
Many B2B marketers are concerned about the impact online privacy changes, including Apple’s iOS 14.5 release earlier this year and the depreciation of 3rd party cookies coming soon, will make to their digital advertising and marketing efforts. Impacts on the...
If you’re a marketing executive, you have probably felt inundated with recent notifications and information surrounding compliance for the European Union’s new General Data Protection Regulation (GDPR). Although the regulation passed in April of 2016, for many people...
If you have found Snapchat hard to use you’re not alone. In fact, difficulty of use has been a leading complaint from Snapchat users. And the complaint isn’t unfounded. Snap had to include a manual for using Snapchat in its IPO filing, a strong indicator that it’s not...
If you are still avoiding programmatic advertising, you need to take another look. Buying only on single sites might be limiting your reach and limiting your business. In the complicated landscape that is the Internet, programmatic ads can reach far beyond the limits...
