by Paul Slack
In this multi-part series on Facebook marketing for small businesses, we will be walking you through tips, advice, and best practices for getting the most out of Facebook for your business. In part 1 & part 2,we explained why Facebook is an important platform that every small business should add to their marketing arsenal. In parts 3-5 we discussed the first three steps of the tactical wheel (listening, building community, and broadcasting) . In this post, we will discuss best practices for developing social media content for Facebook.
In part 5 we covered the types and frequency of the different types of posts to broadcast on your Facebook wall:
- 20-30% Creating engagement
- 20-30% Curated
- 20-30% Drive traffic
- 10-20% In other’s environments
- 10-20% Promotional
In this post we are going to focus on the type of content that works well on Facebook. This includes content from:
- Your website – Find pages within your website that highlight a product or service. This should be about 10-20% of your posts.
- Your blog – Each new blog post should be promoted at least once on Facebook. However, you can also go back and re-promote blogs from the past that are still timely and relevant.
- YouTube – Videos drive lots of engagement. Pay attention on your own personal Facebook feed and see what videos are getting lots of shares, likes, and comments. Post these on your company page too. Remember 20-30% of your posts should be to curated content and videos could make up to half of these posts.
- Events – When you’re adding events to the “events” tab, make sure to include a photo for the event with all the details and be very clear how people can register to attend. More than likely they’ll not just indicate they’re attending the event, which is one of the options in Facebook, but they’ll be linked to another environment to register which might be your website, your blog or a registration service like Eventbrite.
- Other Facebook pages – Spend time on the pages you have liked from your company page and be sure to share a least 2 posts per week from these pages. This will increase your visibility with their followers.
- Other websites or blogs – Pay attention to non-competitive information sites that are relevant to your industry. Find good articles within these sites and share them on your Facebook page.
Now you have a basic understanding of the type of content that will engage and inspire your customers. To gain a deeper understanding of strategic content marketing be sure to check out our 2 part blog series. In the next post in this series on Facebook marketing for small busiensses we will cover the last step of the tactical wheel, conversion.
