In 2020, Vende Digital will be celebrating 20 years in the digital marketing space. Our history dates back to the mid-90s when the Internet had just started to be used by businesses (known then as the World Wide Web). We started with SEO–which was about all you could...
Where do the majority of B2B decision-makers start their buying process? Online. If you aren’t leveraging search engine optimization (SEO), your company could be losing out. SEO is knowing how to get your web pages to show up when people use search engines, whether it...
When was the last time you talked to a telemarketer on the phone and listened to their sales pitch? Now think about the last time you read an infographic. Customers don’t wait for a business to come to them with what they need; they are out searching for that...
B2B customers are people, too. The truth is that corporate purchasing decisions are still made by people who spend a lot of time browsing consumer e-commerce sites. These B2C experiences have shaped their expectations when it comes to online transactions in their work...