PPC advertising can be the backbone of a successful marketing program but, with so many variables, it can seem confusing. Even businesses who are running a PPC campaign may find they aren’t getting as much return as they expected. Is there anything can you do to...
If you are still avoiding programmatic advertising, you need to take another look. Buying only on single sites might be limiting your reach and limiting your business. In the complicated landscape that is the Internet, programmatic ads can reach far beyond the limits...
Like a lot of things, advertising just isn’t the same as it used to be. Just being on the Internet, using social media or buying digital advertising may not be enough. Even if you aren’t competing with international giants, small businesses can get an edge over...
Figuring out how Google makes their search ranking decisions can seem like trying to solve a calculus equation – without a pencil. If that weren’t enough, any announcement about a change in Google’s algorithm can strike fear into the heart. Google’s latest focus is...
Quite simply, using any direct mail list, or prospect list, Vende Digital has the ability to deliver digital ad messages to that specific address via IP targeting. In this post, we will discuss the top three reasons why adding IP targeting to your digital campaign mix...
