Paid search advertising has become highly complex. With an increasing number of options and information, advertisers have much greater ability to control their campaigns, but that same complexity can present challenges. There is no “one-size-fits-all” approach to SEM...
As fast as things have changed over the past decade, it wouldn’t be surprising if you sometimes woke up believing you were in an alternate reality, only to realize that you were not. Things really have changed. We have self-driving cars, video phones, robot vacuum...
PPC advertising can be the backbone of a successful marketing program but, with so many variables, it can seem confusing. Even businesses who are running a PPC campaign may find they aren’t getting as much return as they expected. Is there anything can you do to...
If you are still avoiding programmatic advertising, you need to take another look. Buying only on single sites might be limiting your reach and limiting your business. In the complicated landscape that is the Internet, programmatic ads can reach far beyond the limits...
Like a lot of things, advertising just isn’t the same as it used to be. Just being on the Internet, using social media or buying digital advertising may not be enough. Even if you aren’t competing with international giants, small businesses can get an edge over...
