Good content is good content. It is as true for digital marketing as it was, and is, true for traditional publishing. Content marketing in 2018 needs to be both interesting and relevant if you want it to motivate a reaction from the reader. Because if your content...
“OK, Google, what restaurants are near me?” Does your weekend ever start like this? If you have an Android phone it might. Whether you ask Siri, Alexa, or Cortana, voice search and the IOT are revolutionizing paid media buying. The Spoken Word Over half of all...
Want to hang out? Not in person, of course. I mean on your smartphone. We keep our cell phones with us 24/7. We are constantly connected to each other and the world at large. And that’s why your mobile is money to your business. If you haven’t implemented a mobile...
Paid search advertising has become highly complex. With an increasing number of options and information, advertisers have much greater ability to control their campaigns, but that same complexity can present challenges. There is no “one-size-fits-all” approach to SEM...
As fast as things have changed over the past decade, it wouldn’t be surprising if you sometimes woke up believing you were in an alternate reality, only to realize that you were not. Things really have changed. We have self-driving cars, video phones, robot vacuum...