B2B customers are people, too. The truth is that corporate purchasing decisions are still made by people who spend a lot of time browsing consumer e-commerce sites. These B2C experiences have shaped their expectations when it comes to online transactions in their work...
You know that social media is an essential component for connecting with buyers, but are you really leveraging your social network to its full potential? It’s time for you to embrace social selling. Social selling is leveraging social media to cultivate new...
