The latest and greatest might not actually be the greatest. At least not when it comes to website design. While it’s natural to want to implement shiny new features on our websites when they come along, not all of those features actual improve the user experience. But...
Once upon a time, there was a VP of Marketing. He went on a walk the woods in search of an advertising agency to help drive more traffic to his bakery to buy grandma’s special recipes. At the same time, in another part of the forest, three ad agencies left...
As kids, we were often told to not judge a book by its cover. But that same rule doesn’t apply to websites. In fact, up to 90 percent of a consumer’s initial judgment of a product is based on color. That means that applying color psychology, and knowing how the...
If you’re still mentally relegating LinkedIn users to job seekers and hiring managers, you’re missing out on more than you realize. While those have been the LinkedIn users of the past, the now nearly 500 million current LinkedIn users have created a bigger and...
There isn’t a shortage of social media platforms offering native video options. Facebook does it, YouTube, Twitter, and Snapchat all offer video features. So, while LinkedIn might be the last of the major social media platforms to offer a video feature there are still...
