Year after year, successful marketers find a way to gain an edge over their competitors. They gain that edge by preparing for the future: Knowing what their customers want, how their customers think, and how their customers interact with each other. These variables...
Napster pioneered peer-to-peer sharing for the music industry. While their methods were illegal, it paved the way for companies like Spotify and Skype. Digital marketing is used to change. And while disruption might cause inconvenience, it also brings opportunity....
How often should you post on Facebook? The answer has usually been “It depends.” That might be changing this year. Facebook has started sharing how many posts a day each page publishes. The information can now be found within their on-platform search results. So now...
In a contest between Fido and Facebook there is a clear winner, and it isn’t the family pet. Americans are now spending more time on Facebook than they do with their own pets. With all of this time being spent on social media, companies need to develop a strategy for...
The amount of time people spend on Facebook is about to change. At least that is the expectation after an announcement from Mark Zuckerberg that Facebook is set to change how it presents news in the feed. Facebook has responded to growing criticism by announcing that...
