The Importance of Video For Business

The Importance of Video For Business

Be kind, please rewind might be a phrase of the past, but online video content is fast becoming the most important medium for companies to master. The importance of video for business doesn’t lie just with the marketing department either, you can use video content...
Social Media Vending Machines Get Brands Noticed

Social Media Vending Machines Get Brands Noticed

Pics or it didn’t happen might be a popular meme, but it’s also the mantra of the social networking age. In the 21st century social media updates have become the records of our existence, and sharing is caring. Consumers are more likely to purchase from brands that...
Facebook To Monetize Messenger With Ads

Facebook To Monetize Messenger With Ads

Step 1, build a wildly successful messaging program. Step 2, monetize said messaging program. Facebook has completed step one, with over a billion users for their Messenger app. Step 2 is proving to be a little bit trickier. The social media giant has rolled out...
Words Matter: A Guide to the Sentiment Lexicon

Words Matter: A Guide to the Sentiment Lexicon

A picture might be worth a thousand words, but as German poet, novelist, and playwright Johann Wolfgang von Goethe said, “the written word has this advantage, that it lasts and can await the time when it is allowed to take effect.” How can you make your words not just...