by Ray Larson | Mar 31, 2015 | Uncategorized
by Ray Larson Remember the old sales adage that you sell yourself first, your company second, the product last? Why? We’ve traded/bartered/and bought from trusted sources for thousands of years. It’s most important to establish a relationship and build trust with your...
by Ray Larson | Jan 29, 2015 | Uncategorized
by Ray Larson What is a business citation and why do you need to know about them for marketing your business online? Citations are references to your business on the web. Specifically these are mentions of your NAPS: Name, Address, Phone, and State (and city). These...
by Ray Larson | Jan 12, 2015 | Digital Strategy
by Ray Larson “Decision makers need to factor into their present decisions the ‘future’ has already happened.” Peter Drucker What is ZMOT? As a business owner why do you need to care? ZMOT stands for the “zero moment of truth.” Google developed this acronym at the...
by Ray Larson | Dec 10, 2014 | Digital Strategy
by Ray Larson Paul and I have podcasting and blogging the past few weeks about the importance of metrics and purpose in crafting winning internet marketing campaigns. An integral part of our philosophy is understanding who you are as a business. Communicating this to...
by Ray Larson | Dec 1, 2014 | Digital Strategy
In a recent Winning Online Podcast Paul and I introduced the idea of creating a specific type of balanced scorecard to judge the efficacy of your online marketing efforts. The Vende Digital marketing balanced scorecard consists of 4 quadrants. Three of the quadrants...
