by Ray Larson | Sep 30, 2025 | B2B Sales and Marketing, Digital Strategy, Sales Marketing Alignment
Your buyers don’t care how smart your product is—they care how it solves their problem. If your sales and marketing teams aren’t aligned around that truth, buyer-first messaging can change the game. It shifts the focus away from features and toward what buyers...
by Ray Larson | Jun 16, 2025 | AI, SEO
For over two decades, B2B marketers have built their visibility strategy on one core principle: rank high on Google, and the leads will follow. And for a long time, that worked. But AI has changed the rules… literally overnight. If you’re a B2B growth...
