Paul Slack

Paul Slack is a serial entrepreneur with 20+ years of digital marketing experience. He is on a mission to help B2B Companies simplify digital marketing to grow pipeline and generate revenue. He is the CEO of Vende Digital and the author of two books. Paul is also a sought-after speaker in the digital marketing space. He has been featured in Success Magazine, Fox radio, and big stage events. He has trained thousands of business leaders on leveraging digital marketing for their businesses. Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical but just don’t have time or expertise to build & execute in a way that delivers actual results.

Transforming Your Channel into an Extension of Your Brand with a Solid Partner Enablement Strategy

If you’ve ever peeked behind the curtain of most partner programs, it’s like stepping into a chaotic wizard’s workshop—piles of unused assets everywhere, confusing vendor-focused portals, and...

How to Appear in AI Answers: An LMO Starter Playbook

Buyers are asking AI for shortlists, not just sifting through search engine links. If your brand isn’t cited in those AI-generated answers, you’re invisible where buying decisions now begin. Think...

Why We Rebuilt Vende Around the 3 Levers of Pipeline Growth

The uncomfortable truth about B2B growth If you’ve been in B2B for any length of time, you’ve probably heard some version of this story before:

Why B2B Sales and Marketing Alignment Is No Longer Optional

If your B2B sales and marketing alignment efforts run in different directions, like squirrels chasing separate acorns, here’s the hard truth: you’re leaving money on the table. Buyers feel the...

Mastering Fear vs Opportunity Messaging to Connect with B2B Buyers

Your buyers aren’t robots. They’re complex, emotion-driven humans who weigh risk and reward, like kids deciding which ride to try first on a playground. Neuroscience tells us that emotions steer...

3 B2B AI Website Mistakes Brands Make (And How to Fix Them)

You’ve seen the hype. AI is the golden retriever of the digital world right now—loyal, hardworking, and everyone wants one. But just like bringing home a puppy, not everyone knows how to handle it....

The Clickless Future of B2B Marketing is Here: Pipeline Over Clicks

How to Grow Pipeline in a World Where No One Clicks Anymore The Future of Marketing: Back to the Basics In the golden age of advertising, before websites, search engines, or social media, great...

The AI-Powered Website: Why “Good Enough” No Longer Converts B2B Buyers

When was the last time your website crushed it like your top-performing sales rep? Can’t remember? You’re not alone.

The 2025 B2B Video Strategy Playbook: From Awareness to Advocacy

“People would rather watch the internet than read it.” Mic drop. That’s Chris Kraft, a video marketing veteran who knows a thing or two about what makes business audiences tick. In 2025, video...