Date & Time: June 10th @ 1:00 PM CST 👈 Note Different Time
Traffic is dying. Sales aren't.
That's the uncomfortable truth Rand Fishkin, co-founder of SparkToro and SEO pioneer, will unpack in this special session of The B2B Growth Show. Two-thirds of Google searches now end without a click. Social platforms hoard traffic. AI tools send less than 1% of referrals to external sites. Yet consumer and B2B spending hasn't dropped—it's just that the path to purchase has fundamentally changed.
Join Vende's Paul Slack and Rand as they dismantle the old playbook (rank #1, drive clicks, optimize conversion rates) and reveal the new one: influence happens before the click, on platforms where your audience actually pays attention—not just on your website. You'll learn why traffic has always been a vanity metric, what KPIs actually matter in 2026, how to use clickstream data to find where your buyers really hang out, and why your biggest marketing opportunity isn't in your LinkedIn feed—it's in making your product something people want to talk about. This isn't theory. It's survival.