Digital Trends that Will Shape B2B Marketing in 2023

What digital trends will have the greatest impact on B2B marketing in 2023 and not just be passing fads? What strategies should we consider that could help our business, especially since this year comes with a great degree of uncertainty?

We discuss that in detail in this episode of the Demand Gen Jam Session.

Some highlights include:

• Digital-first experiences
• Doubling down on education as marketing
• Deliver more value - less clickbait
• Focus on becoming the preferred vendor when they are ready to move
• Your audience wants more video
• Content Marketing Mastery
• Invest in creating unique scroll-stopping creative that looks different from everything else

And a lot more. If you are a B2B marketer, you'll want to tune into this episode.