In this session, we dive deep into high-level go-to-market planning and specific trends shaping the future of B2B marketing. Using a demand generation framework, we break down actionable strategies and insights to drive growth and navigate the coming year's challenges.
Prioritize immediate lead generation while laying the groundwork for future opportunities.
Importance of being one of the top-of-mind vendors when buyers transition from future to current buyers.
Harvard Business Review study insights: Most of B2B buyers purchase from vendors they had initially considered, emphasizing the need for early and consistent mindshare.
Transform your website from an online brochure to a buyer enablement resource.
Focus on improving user experience, reducing friction, and enhancing conversion rates.
Focus on E-A-T (Expertise, Authoritativeness, and Trustworthiness) in SEO to boost your digital presence.
Promote your best content across channels where your target audience consumes information.
Shift focus from gating content to delivering value throughout the customer journey.
Address the challenge of engaging buyers in the mid-funnel without relying solely on gated content.
Develop strategies to continuously engage and provide value to prospects, leading to a stronger connection when they're ready to purchase.
Emphasize customer retention and expansion during economic headwinds.
Share a case study from Vende Digital, highlighting the importance of focusing on existing clients to meet revenue targets.
Explore tools and strategies for integrating AI into your marketing workflows.
Consider how AI can enhance personalization, content creation, and efficiency.
Align marketing strategies with overarching business objectives by starting conversations with CEOs and leadership.
Implement a systematic approach to identify business drivers and influencers, then build a tactical plan to address these.
Explore the benefits of serializing events to build community and establish authority.
Understand how a content flywheel can amplify your marketing efforts across different channels.
Consider podcast guesting, serialized events, and always-on campaigns as methods to activate and grow your audience.
Rethink trade show strategies, utilizing them more for content creation and networking rather than expensive booth setups.
Innovate your email marketing by creating personalized, behavior-triggered communications.