UNBOUND 2026 Update: Unlock What 90% of B2Bs Miss

Date & Time: October 14th @ 12:00 PM CST

The B2B playbook is being rewritten in real time and UNBOUND 2026 is bringing the red pen.

Join Paul Slack and special guest Sheri Otto, Founder of Growth Lane Strategies, for a timely B2B Growth Show session unpacking the biggest updates from UNBOUND 2026, formerly known as HubSpot’s INBOUND Conference.

But this isn’t just a highlight reel. We’ll go beyond the announcements to explore what most B2B teams still aren’t seeing: how AI is reshaping the way marketing, sales, and RevOps teams attract buyers, create pipeline, and drive revenue.

In this session, we’ll discuss:

The most important UNBOUND 2026 updates B2B leaders need to know
What 90% of B2B companies are still missing in the age of AI
How marketing, sales, and RevOps must evolve to stay competitive
Where AI creates real growth opportunities—and where it’s just shiny-object chaos
Practical ways teams can align strategy, data, and execution for what’s next

Whether you’re leading demand generation, managing revenue operations, or trying to figure out where your go-to-market strategy fits in an AI-powered future, this session will help you separate the signal from the conference-floor noise.

Register now to unlock the insights your competitors might miss.

Register Now

Who We Are

We’re a tight-knit crew of strategists, creatives, and business-minded problem-solvers who turn complexity into clarity and plans into pipeline.

Whether you’re a new CMO under pressure, a seasoned leader juggling more with less, or growing fast without a roadmap—we’re here to help you move forward with confidence.

We stay curious so you don’t have to chase every trend.

And when our clients win, we win. That’s the kind of partnership we build.