B2B buyers are consuming more video than ever, but most companies aren’t using video strategically to attract, engage, and convert their ideal customers. You're leaving revenue on the table if you’re not leveraging the right formats at the right stages of the buyer journey.
This tip sheet will show you new ways to integrate video seamlessly into your marketing and sales efforts, helping you generate more pipeline and accelerate deal velocity.
✓ 25 practical and effective ways to use video across your funnel
✓ The difference between high-production and lo-fi video—and when to use each
✓ How to align video formats with buyer intent to drive better engagement
✓ Strategies for sales, marketing, and user-generated video content
✓ The best channels and formats to maximize reach and impact
✓ Attract more qualified leads with video-first content strategies
✓ Engage buyers with interactive and high-value content
✓ Accelerate sales cycles with personalized video outreach
✓ Optimize and scale their video efforts for maximum ROI