Why CMO’s Are Concerned About Social Media

by Paul Slack
  |  May 25, 2013  |  
May 25, 2013

CMO Concern Over Social Media

CMO’s are concerned about social media because the power has shifted from brands to consumers. Buyers today are the most informed buyers of all time. In order to win, we have to meet the consumer early in the buying cycle and help them make informed purchase decisions  This infographic from MediaMosaic shows the truth about buyer behavior in the Zero Moment of Truth.

 

 

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