People don’t buy the best solution; they buy from people they trust, and solutions they can understand. Account-Based Marketing and Sales Enablement need to align and become an extension of the existing sales process. When they do, sales reps become Social Sellers who...
Let’s face it. It’s happened to all of us. The anticipation. The excitement. Dying to get in there and tell others about how great your company is and how you can really help. It’s awesome that you are excited about the products and services you provide, but...
Sales & Marketing Leaders, if are you looking for a competitive edge to keep your team top of mind and set them up as trusted advisors with their prospects, then social selling could be the answer. To help you establish a social selling system for your business,...
Why would people pay hundreds of dollars to see a live show based on an iconic film? A show where they could easily just stream the original movie or buy the original soundtrack. Because people enjoy live, authentic experiences. Going to see a live theater...
Are you interacting with your super-fans on Facebook? Facebook has evolved to focus much more on building communities, and Facebook Groups are the natural tool for forging those kinds of connections. One billion people already belong to Facebook groups. People who...