by Paul Slack | Nov 14, 2014 | Digital Strategy
In this week’s episode, co-hosts Paul Slack and Ray Larson discuss how to generate Internet Marketing ROI, by putting your Internet marketing strategy on a quota. Topics Covered: What are macro/micro objectives? Maturity of a campaign- how do KPIs differ?...
by Paul Slack | Nov 5, 2014 | Digital Strategy
In this introductory episode, co-hosts Paul Slack and Ray Larson introduce themselves and how this series will be more than just another marketing podcast. There’s a marketing revolution happening. Are you ready? Topics Covered: Why traditional marketing is no...
by Paul Slack | Sep 3, 2014 | Content Marketing
Why do business-to-business companies need a B2B Content Marketing Strategy? Content Marketing has been the latest internet marketing buzzword for a while now. However, just like most elements within the evolution of internet marketing, the B2B world tends to lag...
by Paul Slack | May 26, 2014 | B2B Social
by Paul Slack In this multi-part series on Facebook marketing for small businesses, we will be walking you through tips, advice, and best practices for getting the most out of Facebook for your business. In part 1 we explained why Facebook is an important platform...
by Paul Slack | Mar 26, 2014 | B2B Social
LinkedIn recently announced that they will Products and Services Pages will go away on April 14, 2014. This includes all of your content and all of the recommendations you have received on those pages for your company’s products or services. What does this mean for...