B2B Content Marketing Strategy Basics

Why do business-to-business companies need a B2B Content Marketing Strategy? Content Marketing has been the latest internet marketing buzzword for a while now.  However, just like most elements within the evolution of internet marketing, the B2B world tends to lag...

LISTENING ON FACEBOOK FOR SMALL BUSINESS

by Paul Slack In this multi-part series on Facebook marketing for small businesses, we will be walking you through tips, advice, and best practices for getting the most out of Facebook for your business.  In part 1 we explained why Facebook is an important platform...

LinkedIn Company Pages: Big Changes Ahead

LinkedIn recently announced that they will Products and Services Pages will go away on April 14, 2014.  This includes all of your content and all of the recommendations you have received on those pages for your company’s products or services. What does this mean for...