Once upon a time, there was a VP of Marketing. He went on a walk the woods in search of an advertising agency to help drive more traffic to his bakery to buy grandma’s special recipes. At the same time, in another part of the forest, three ad agencies left...
If you think that big businesses are the only ones that need an app, well, quite frankly, you’re wrong. They say that imitation is the sincerest form of flattery. And any good business owner knows how important it is to stay on top of customer trends. If you’re one of...
Be kind, please rewind might be a phrase of the past, but online video content is fast becoming the most important medium for companies to master. The importance of video for business doesn’t lie just with the marketing department either, you can use video content...
B2B marketers have quickly adopted the rifle vs. shotgun approach for awareness building and lead generation by utilizing account-based marketing best practices. So much so that basic account-based marketing is no longer the competitive advantage it was a couple of...
“Content is King” is officially a cliché. However, the challenge is that there is so much content online, even utilizing tactics like boosting posts in social media, it’s difficult to get your content in front of the right people. When it comes to getting the word...
