“OK, Google, what restaurants are near me?” Does your weekend ever start like this? If you have an Android phone it might. Whether you ask Siri, Alexa, or Cortana, voice search and the IOT are revolutionizing paid media buying. The Spoken Word Over half of all...
Paid search advertising has become highly complex. With an increasing number of options and information, advertisers have much greater ability to control their campaigns, but that same complexity can present challenges. There is no “one-size-fits-all” approach to SEM...
You use your website to market your business, so you need to rank high in Google search. But if businesses are thinking only about SEO – whether their site has been optimized for Google, they may be skipping over a big piece of the Google algorithm, content...
Have you done an audit of your website recently? If your answer isn’t “yes,” you need to get it done. Google has been busy over the last few months, moving their SEO algorithm at light-speed. What worked for search last year, may not be helping this year. Worse,...
Most Internet users don’t look beyond the first page of Google and if a business isn’t out front – it won’t be seen. One of the most common questions that business owners have is “How long does it take to get to page 1 of Google?” Using Google Pagerank for your...