by Paul Slack | Jan 7, 2025 | Email Marketing
Email marketing isn’t going anywhere—but it’s not staying the same, either. We’ve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a few years ago simply doesn’t cut it anymore. With tighter privacy...
by Paul Slack | Jul 12, 2024 | Email Marketing, Marketing Automation
How to Craft B2B Emails That Grab and Hold Attention Using Our ADHD Framework In the high-stakes world of business-to-business (B2B) marketing, your email competes with hundreds, clamoring for attention in overflowing inboxes. Every day, our prospects face a deluge of...
