Social Media Training: What is Cross-Promoting?

by Paul Slack
  |  April 10, 2014  |  
April 10, 2014
tactical wheel

Cross Promoting is part of the Broadcasting Step within the Tactical Wheel

In this social media training segment, we are introducing the concept of Cross Promoting. Cross promoting is a form of broadcasting, the third step of the tactical wheel. Cross promoting your social sites helps connections in other social communities find and connect with you in new communities. It’s important to encourage your social connections to connect with you in all of your social environments. Cross promoting is simply broadcasting a post within one social environment that links to your other social environment.

Facebook

  1. Log into Facebook and make a status update that links to LinkedIn, Twitter, or Pinterest. Be sure to use a link shorter like BITLY.
  2. Examples:
    1. Our company page on LinkedIn is growing. Be sure to join the conversation. We would love to hear your thoughts and insights. [BITLY link LI company Page]
    2. We just started a new board on Pinterest with terrific life hacks for home improvements. Check it out [BITLY link to Pinterest Board]
    3. We’ll be attending [name of community event] this weekend. Be sure to follow us on Twitter updates. [BITLY link to Twitter home page]

Twitter

  1. Log into Twitter and tweet links to LinkedIn, Facebook, or Pinterest. Be sure to use a link shorter like BITLY.
  2. Examples:
    • LinkedIn is real easy since the LinkedIn account is connected to Twitter already. You can go into a Group on simply a status update and select the Twitter box.  This will post the update on LI and Twitter.
  3. Linkedin Twitter
    • We just started a new board on #Pinterest with terrific #lifehacks for home improvements. [BITLY link to Pinterest Board]
    • Check out our FB post on 4 things to do with your kids in N. Texas this Spring [BITLY link to actual FB Post]

LinkedIn

  1. Log into LinkedIn and make a status update or start a Group discussion with links to Facebook, Twitter, or Pinterest. Be sure to use a link shorter like BITLY.
  2. Examples:
    • Check out our FB post on 4 things to do with your kids in N. Texas this Spring [BITLY link to actual FB Post]
    • We just started a new board on Pinterest with terrific life hacks for home improvements. Check it out [BITLY link to Pinterest Board] We’ll be attending [name of community event] this weekend. Be sure to follow us on Twitter updates. [BITLY link to Twitter home page]

 

Cross promoting should be an activity you complete for each platform at least once per month.  By doing this your social connections will eventually migrate over to all of your social media profiles.

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