Social Media Frequency of Service for Franchises

by Paul Slack
  |  February 13, 2014  |  
February 13, 2014
What is your check list for social media marketing?

What is your check list for social media marketing?

We are often asked about a recipe for success when it comes to effective social media marketing. Since every franchise business is different, there is no obvious hard and fast rule.  However, we have developed this Frequency of Service chart as a starting point.  If your social media team will follow this simple routine, then you can be sure that they are implementing best practices and setting your franchise up for success. Many of the franchise brands that show up at the top of the FSI 100 are following a similar routine.

In future posts we will go into more detail about implanting the individual steps. In the meantime, feel free to contact us if you need help in any of these areas.

Daily Social Media 


  • Posting:
    •  4-7 times on Facebook
    • 7-14 times on Twitter
    • 3-5 times on LinkedIn
  • Commenting:
    • Other Facebook pages
    • Within LinkedIn Group discussions
    • YouTube videos and channels


  • Publish blog posts according to your content plan
  • Promote blogs in social
  • Build an action plan for the next month
  • Prepare monthly report


  • Update key phrase list
  • Update your content strategy
  • Review overall social media marketing plan and adjust accordingly

Grow Pipeline & Improve Conversions With This UX Checklist