You spent all this time generating leads and getting them into your funnel; now what? Nurture them with consumable content!
As a Digital Marketing Agency, we get asked all the time, “how do we create great content?” There is an enormous amount of great content out there, but the question is this–is it consumable content?
We all want to create content that others read, like, and share.
To sum it up, it’s content that your buyer actually wants to read. It must be useful and helpful to them. It must be in a desired format (blogs, emails, social media, videos, etc.) and promoted in places your buyer goes for information.
To create consumable content, you need a strategy and have a deep understanding of your audience. Put yourself in their shoes and think about what you would want to consume.
Consider if your content is:
Why do you want to create consumable content?
Your goal is to get your audience to subscribe to your content, opt into your email list, and share your articles with other readers. From there, you want to nurture your audience, so the opt-ins turn into opportunities, leads, and sales.
First, you are not going to create something new (unless you develop time travel); but you can create the best content for your niche. Chances are what you want to say has already been said or written, so do your research and find creative ways to relate it to your brand or business.
Second, reuse, repurpose, and recycle. You might have an article, white paper, or testimonial that you can freshen up and repost.
Third, make sure your content is SEO friendly and searchable by showing up with expertise, authority, and trustworthiness.
Let’s face it; we all have short attention spans that last about 8 seconds. So, one of the best ways to continue to engage and captivate your audience is to tell a story. Make your client the hero of the story and guide them through your content by explaining how you help them get what they want or need.
You can find content ideas all over the place.