In the world of social media, content and engagement is about helping other people achieve their objectives and helping your potential customers make informed buying decisions. Considering your social media currency, the value you plan to use to pay for engagement, will help you maximize your opportunities. Engaged social media communities need to be maintained with your social media currency.
Free Speeches Effect on Social Media Currency
A great example of social media currency is what I like to call, free speech. Giving presentations on a topic you know a lot about, is a great way to get your business recognized. Giving free presentations is “leading with value” a key element of successful social media marketing. Promoting a speaking event is also great way to leverage social media marketing. You can set up events in social sites and also promote events in your posts.
Don’t know what to talk about? Check in with your sales team and ask them what the most common question they hear from prospects. Use this information to build an outline for answering these questions. From there build out your slide deck and either find a trade organization that would love to have you teach their members something new or plan a webinar using tools like GoToMeeting.
You can also re purpose this information into future blogs and YouTube videos. So tap into your subject matter expertise and start leveraging “free speech” to fuel your social media campaigns and boost your social media currency.