A New Look To Business Timeline Pages…Again

Last week, Facebook announced changes for their business pages. According to Facebook, their goal is to provide a more streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. While it seems like they just changed the timeline, it’s actually been over a year since the new timeline showed up.

Here are the key features of the update:

The best news is that they are doing away with the scattered two column view of your posts. The new Business Page layout will have all of you posts in a single right side column.  This one-column display means that all of your posts will appear consistently on your Page moving forward.

Specific business related information will appear in a left hand column below your business profile picture.  Here visitors will find your “about us” info along with the number of likes,  a map to your business, your hours of operation, phone number, and website address. Your business’ photos and videos will be organized there, too.

Above your business information in the left column, visitors will also see ways options for inviting their Friends to “Like” your Page which used to be on the right hand column.

Administration Features:

It looks like they are doing away with the clunky admin panel at the top and providing an overlay information bar on the right that allows you to view details about your ads, new “Likes,” and notification.  They have also added a new navigation bar at the top to get to information insights information that used to be found in the admin panel.

Pages to Watch:

To help monitor other business pages on Facebook, they have added a new “Pages to Watch” feature in the Page Insights. This feature gives admins the ability to build lists of pages to monitor and compare performance.   Admins will see statistics about pages on their list including the past week’s most engaging posts from the Pages they are monitoring.

This feature will make it much easier for franchise brands to see what types of post are performing best on their competitors pages.