by Paul Slack | Dec 5, 2014 | itunes, Marketing Metrics that Matter, Winning Online Podcast, Winning Online Podcasts
n this week’s episode, co-hosts Paul Slack and Ray Larson discuss the Internet Marketing Performance Metrics that matter and the 4 P’s of an Internet Marketing Balanced Score Card. TOPICS COVERED (Internet Marketing Performance Metrics): What value does my business...
by Paul Slack | Nov 14, 2014 | itunes, Winning Online Podcast, Winning Online Podcasts
In this week’s episode, co-hosts Paul Slack and Ray Larson discuss how to generate Internet Marketing ROI, by putting your Internet marketing strategy on a quota. Topics Covered: What are macro/micro objectives? Maturity of a campaign- how do KPIs differ?...
by Paul Slack | Nov 5, 2014 | itunes, Winning Online Podcast, Winning Online Podcasts
In this introductory episode, co-hosts Paul Slack and Ray Larson introduce themselves and how this series will be more than just another marketing podcast. There’s a marketing revolution happening. Are you ready? Topics Covered: Why traditional marketing is no...
