by Paul Slack | Dec 11, 2014 | Winning Online Podcast
In this week’s episode, co-hosts Paul Slack and Ray Larson continue to discuss the 4 P’s of an Internet Marketing Balanced Score Card and answer the question how to discover your website purpose statement. This week we will hone in on the Purpose quadrant, the most...
by Paul Slack | Dec 5, 2014 | itunes, Marketing Metrics that Matter, Winning Online Podcast, Winning Online Podcasts
n this week’s episode, co-hosts Paul Slack and Ray Larson discuss the Internet Marketing Performance Metrics that matter and the 4 P’s of an Internet Marketing Balanced Score Card. TOPICS COVERED (Internet Marketing Performance Metrics): What value does my business...
by Paul Slack | Nov 14, 2014 | itunes, Winning Online Podcast, Winning Online Podcasts
In this week’s episode, co-hosts Paul Slack and Ray Larson discuss how to generate Internet Marketing ROI, by putting your Internet marketing strategy on a quota. Topics Covered: What are macro/micro objectives? Maturity of a campaign- how do KPIs differ?...
by Paul Slack | Nov 5, 2014 | itunes, Winning Online Podcast, Winning Online Podcasts
In this introductory episode, co-hosts Paul Slack and Ray Larson introduce themselves and how this series will be more than just another marketing podcast. There’s a marketing revolution happening. Are you ready? Topics Covered: Why traditional marketing is no...
