by Paul Slack | May 2, 2019 | B2B, Internet Marketing Business Plan, LinkedIn, Vende Buzz
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated...
by VendeAdmin | Jun 21, 2018 | Facebook 101, GDPR, News, Social Media Marketing, Vende Buzz
Facebook is shutting down an advertising product that allowed marketers to tap into data from third party sources to target them on the platform. The company is ending a feature called Partner Categories that they originally launched in 2013. The feature had been a...
by VendeAdmin | Feb 20, 2018 | Vende Buzz
Tired of fake news on Facebook? So is Facebook. Which is why the company announced the Journalism Project Initiative in January 2017. To improve Facebook’s rocky relationship with publishers, the Initiative seeks to build out local news partnerships, support...
by VendeAdmin | Jan 25, 2018 | Vende Buzz
Napster pioneered peer-to-peer sharing for the music industry. While their methods were illegal, it paved the way for companies like Spotify and Skype. Digital marketing is used to change. And while disruption might cause inconvenience, it also brings opportunity....
by VendeAdmin | Jan 15, 2018 | Vende Buzz
The amount of time people spend on Facebook is about to change. At least that is the expectation after an announcement from Mark Zuckerberg that Facebook is set to change how it presents news in the feed. Facebook has responded to growing criticism by announcing that...
by VendeAdmin | Jan 11, 2018 | Facebook 101, Social Media Marketing, Vende Buzz
Facebook CEO Mark Zuckerberg can see the future. Back in 2014, he predicted that in five years, by 2019, Facebook would be ‘mostly video.’ We are nearly through that time frame and Facebook is serving more than 8 billion daily video views. But is that the video...
