by Paul Slack | May 26, 2014 | Facebook 101, Social Media Marketing, Social Media Training
by Paul Slack In this multi-part series on Facebook marketing for small businesses, we will be walking you through tips, advice, and best practices for getting the most out of Facebook marketing for your business. In part 1 we explained why Facebook is an important...
by Paul Slack | May 21, 2014 | Social Media Training
It seems like “content marketing” is the online marketing theme for 2014. Content is indeed the fuel that makes online marketing work. However, content without strategy will accomplish nothing. Content needs to be developed from the outside in and designed to meet the...
by Paul Slack | Apr 16, 2014 | Social Media Marketing, Social Media Training
To win in social media companies must empower franchisees to connect and engage with consumers in a way that protects the brand while developing real relationships with consumers within their geographic market. Here are five key components to develop an effective...
by Paul Slack | Apr 10, 2014 | Social Media Training
In this social media training segment, we are introducing the concept of Cross Promoting. Cross promoting is a form of broadcasting, the third step of the tactical wheel. Cross promoting your social sites helps connections in other social communities find and connect...
by Paul Slack | Mar 26, 2014 | LinkedIn, Social Media Marketing, Social Media Training
LinkedIn recently announced that they will Products and Services Pages will go away on April 14, 2014. This includes all of your content and all of the recommendations you have received on those pages for your company’s products or services. What does this mean for...
by Paul Slack | Mar 12, 2014 | Social Media Marketing, Social Media Training, ZMOT
We all know that getting positive reviews are important in social media marketing. According to Google and the Zero Moment of Truth, they are paramount because consumers “future buyers” moving into research mode will look at what others have said about...
