How Customer Reviews Can Influence SEO

How Customer Reviews Can Influence SEO

The small business owner used to rely on the good word of his neighbors for most of his advertising.   Getting badmouthed at the barbershop could spell disaster. Today, online reputation has taken the place of the local telephone line and even though your customers...
Site Speed Impact on SEO

Site Speed Impact on SEO

You know how fast you drive, how long it takes to heat up your coffee and when you can expect a package to be delivered, but speed doesn’t just affect your personal life.  It may be affecting your business online as well.  If your website isn’t loading fast enough,...

Why you need video marketing

by Sandy Pedeflous According to a 2009 Forrester study, a website that includes video in its content is 53x more likely to rank on the first page of a Google Search Engine Results Page (SERP). Video marketing needs to be an essential part of your online digital...

What are search algorithms?

by Ray Larson As a business owner you need to possess an understanding of how your business is found on line. Knowing how search algorithms work is a core knowledge piece. Why? Whether you like it or not your online strategy is your business strategy. With consumers...

Essential SEO for Business Owners: What you need to know

by Ray Larson What is SEO? What do you as a business owner really need to know in order to evaluate proposals for outsourcing or to manage internally?  Here’s the first in a series of posts to teach you essential SEO. “SEO” stands for search engine optimization....