B2B Marketers know that metrics are the foundation of any successful marketing campaign. However, not all metrics are created equal. This article will provide 7 best practices you can apply immediately in developing key B2B marketing metrics that matter. Identifying...
n this week’s episode, co-hosts Paul Slack and Ray Larson discuss the Internet Marketing Performance Metrics that matter and the 4 P’s of an Internet Marketing Balanced Score Card. TOPICS COVERED (Internet Marketing Performance Metrics): What value does my business...
Ray Larson Cost per acquisition (CPA) is one of the toughest marketing metrics for me to put my head around. CPA should be easy to understand, right? It’s simply the math used to calculate how much of your hard earned dollars are needed to acquire a new...
