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Why you need video marketing

by Sandy Pedeflous According to a 2009 Forrester study, a website that includes video in its content is 53x more likely to rank on the first page of a Google Search Engine Results Page (SERP). Video marketing needs to be an essential part of your online digital...

What the heck is programmatic advertising?

By Kate Grigal Digital Marketing, by and large is filled with a long laundry list of confusing terms, acronyms and concepts that leave most advertisers scratching their heads and saying “What the heck am I supposed to do next?” We at Vende Digital have heard many of...

Vision, Mission & Values Matter

by Paul Slack One of my favorite Peter Drucker quotes is “Businesses don’t exist for their own sake but to fulfill a purpose in the marketplace.” Companies can’t thrive without a clear understanding of their purpose. Nor can they thrive without vision, mission and...