by Paul Slack | Feb 13, 2014 | Franchise, Social Media Marketing
We are often asked about a recipe for success when it comes to effective social media marketing. Since every franchise business is different, there is no obvious hard and fast rule. However, we have developed this Frequency of Service chart as a starting point. If...
by Paul Slack | Feb 5, 2014 | Franchise, Social Media Marketing
Many franchise brands struggle with developing an effective content marketing strategy that meets the needs of their customer. Consumers work through a buying process that starts with becoming aware of a need and ends with making a decision to purchase or not to...
by Paul Slack | Dec 2, 2013 | Franchise
Why Franchises Struggle with Social Media Marketing Many franchises struggle with developing a social media marketing strategy that simultaneously meets the needs of the brand, the franchisees, and most importantly the customer. Social media marketing is completely...
