The Future of the CMO for B2B Marketing

The Future of the CMO for B2B Marketing

When the pandemic first started, we all had to adapt to e-Learning, remote working, and eCommerce. Some brands were armed and ready, but others struggled. As marketers, we were forced to think differently because new behaviors were emerging. We had to adjust our...
How to Get More Leads with Our B2B Lead Funnel Framework

How to Get More Leads with Our B2B Lead Funnel Framework

In today’s world, if you lead marketing and don’t own lead generation for your business, you are not going to be considered relevant for very long. Here’s some good news. We have taken our 20+ years of experience and developed our B2B Lead Funnel Framework course that...
What is Marketing Automation?

What is Marketing Automation?

With a combination of software and strategy, marketing automation allows businesses to efficiently target customers with personalized, automated messages across platforms. What is Marketing Automation? Marketing automation helps you send the right message to the right...
Simplifying B2B Digital Transformation

Simplifying B2B Digital Transformation

B2B customers are people, too. The truth is that corporate purchasing decisions are still made by people who spend a lot of time browsing consumer e-commerce sites. These B2C experiences have shaped their expectations when it comes to online transactions in their work...