by Lisa Williams | Jul 2, 2020 | B2B
When the pandemic first started, we all had to adapt to e-Learning, remote working, and eCommerce. Some brands were armed and ready, but others struggled. As marketers, we were forced to think differently because new behaviors were emerging. We had to adjust our...
by Paul Slack | May 27, 2020 | B2B, Blogs
You’ve done all the work. You’ve identified your audience, come up with a great topic, spent hours researching and writing 800-1,000 words of copy… and now what? Crickets. It almost seems that the effort wasn’t worth the result, doesn’t it? While this is a frustration...
by hbdev_hb | May 13, 2020 | B2B
In today’s world, if you lead marketing and don’t own lead generation for your business, you are not going to be considered relevant for very long. Here’s some good news. We have taken our 20+ years of experience and developed our B2B Lead Funnel Framework course that...
by hbdev_hb | Apr 1, 2020 | B2B
With a combination of software and strategy, marketing automation allows businesses to efficiently target customers with personalized, automated messages across platforms. What is Marketing Automation? Marketing automation helps you send the right message to the right...
by hbdev_hb | Oct 9, 2019 | B2B
B2B customers are people, too. The truth is that corporate purchasing decisions are still made by people who spend a lot of time browsing consumer e-commerce sites. These B2C experiences have shaped their expectations when it comes to online transactions in their work...
by Paul Slack | Jul 11, 2017 | B2B, Internet marketing, Social Selling
B2B marketers have quickly adopted the rifle vs. shotgun approach for awareness building and lead generation by utilizing account-based marketing best practices. So much so that basic account-based marketing is no longer the competitive advantage it was a couple of...
