Do you know which of your marketing touchpoints lead to a conversion? Or which channels had the most conversions? Marketers don’t track attribution to give themselves a pat on the back when they see a campaign or specific channel that is doing well. Attribution...
Part 1: Should my company be on social media? This blog is for c-suite executives with questions about social media ROI and its true capabilities within today’s competitive business landscape. In this post we’ll cut to the chase about what makes social media the talk...
