by Lisa Williams | Jun 6, 2021 | B2B, Lead Generation
What is the difference between demand generation and lead generation? Demand generation and lead generation are both vital in creating a long-term digital marketing strategy. They essentially feed off each other. You can’t generate leads if you don’t have demand for...
by Lisa Williams | Aug 13, 2020 | B2B, B2B Marketing, B2B Selling
So you have an awesome campaign and are sending tons of relevant traffic to a landing page, but how do you get conversions? You need landing pages that convert. How to create landing pages that convert What is a landing page? Landing pages convert traffic into leads...
by Lisa Williams | Jul 30, 2020 | Email Marketing, Marketing Automation
Connection is one of the most important things for a marketer to establish with customers and potential customers. You want your audience to associate you with the solution of their specific need, and that takes time. That’s where a drip email marketing campaign can...
by Lisa Williams | Jul 2, 2020 | B2B
When the pandemic first started, we all had to adapt to e-Learning, remote working, and eCommerce. Some brands were armed and ready, but others struggled. As marketers, we were forced to think differently because new behaviors were emerging. We had to adjust our...
by Lisa Williams | Jun 3, 2020 | Content Marketing
You spent all this time generating leads and getting them into your funnel; now what? Nurture them with consumable content! How to Create Consumable Content As a Digital Marketing Agency, we get asked all the time, “how do we create great content?” There is an...
