by hbdev_hb | Oct 22, 2020 | LinkedIn, Online Advertising
If you want to reach an influential business audience, you need a LinkedIn advertising strategy. Decision-makers, with twice the buying power of average audiences, flock to LinkedIn to share stories about their professional lives and digest tips to better their...
by hbdev_hb | Oct 15, 2020 | LinkedIn, Online Advertising
What would it mean for your business if you could reach more of the right people and start generating more B2B leads on LinkedIn? More decision-makers, more executives, whether they are IT professionals, small business owners, or C-level executives. That’s what a...
by hbdev_hb | May 6, 2020 | Content Marketing
The bottom of the funnel is where all your work pays off. The sales funnel creation and lead nurturing all leads here, to the bottom of the funnel, also known as the purchase or action stage. Of course, the bottom of the funnel is also the narrowest point, where...
by hbdev_hb | Apr 29, 2020 | Content Marketing
If the sales funnel were a sandwich, the top of the funnel and the bottom of the funnel would just be bread. The middle funnel would be everything holding the sandwich together, cheese, meat, lettuce, and condiments. All too often, mid-funnel marketing can get...
by hbdev_hb | Apr 22, 2020 | Internet marketing
Brand awareness is admittedly one of the more difficult marketing aspects to measure, but that doesn’t diminish its importance. Brand awareness is critical to the success of your B2B company, but it is more than just brand recognition. It’s about building a...
