Date & Time: September 9th @ 12:00 PM CST
AI is everywhere in B2B marketing right now, but for most teams, it still feels less like a strategy and more like a very expensive golden retriever: exciting, energetic, and occasionally chewing up the furniture. In this episode of The B2B Growth Show, we’re joined by Christopher Penn, Co-Founder and Chief Data Scientist of Trust Insights, to cut through the hype and get practical about AI enablement for B2B marketers.
With more than a decade of hands-on AI experience, Christopher will share how marketing teams can use AI to improve data analysis, content creation, attribution, customer journey mapping, and strategic decision-making. Attendees will walk away with a clearer understanding of where AI can actually drive results, how to avoid common implementation traps, and what it takes to turn AI from a shiny tool into a true growth engine.